In a complicated, crowded world, it is easy to see why KISS—or Keep It Simple Sweetheart—is an ascending principle and a darn good way to start off the New Year. After seasonal trimmings, January offers the opportunity to strip away the unnecessary. Many people de-clutter or simplify aspects of their lives. Whether it is cleaning out closets or losing weight, the idea of getting back to basics or KISS, is attractive indeed.
Perhaps, it is the less-is-more seduction, like the practicality of a little, black dress or the sleek lines of a sports car. Either way, simplicity sells. This ideal is also finding tasty traction in the food industry. Clear labeling informs, instead of confuses consumers; clean eating unplugs confounding nutritional concepts and dietary restrictions; and a short list of ingredients makes shopping and kitchen prep more inviting—and probable. Unadorned or natural foods, perceived as authentic and unpretentious, are welcoming. A siren call to simpler times and unsophisticated food with fewer and familiar fixings. Continue reading “KISS and TELL”