The Tortilla Lady & Rising Hy

Scratch made favorites with heat and flavor

Northern Arizona’s Mountain Living Magazine, December 2018


Written by Gail G. Collins

Brenda Ramirez stands at the stainless steel counter, her deft hands scooping, spreading, filling and folding. A huge bowl of moist masa sits within reach—the base ingredient for creating dozens of tamales—and stacks of corn husks bundle the completed package. Turning the sticky hominy dough into handfuls of this holiday staple is a series of tasks best shared by extended family, each taking on a physical role in the assembly line, but also fulfilling the role of happy company. It’s a time for chatter about the year just gone and what lies ahead. Hands and hearts are busy, and the tamalada, or preparation party, is a festive glimpse of the celebration at which the tamales will be the highpoint.

Spanish history professors believe that tamales have been filling growling bellies since Pre-Columbian times. Aztec women prepared them and toted the portable handholds into battle to keep the army fed. The tamales were easily heated by burying them in ashes. By the 1550s, tamales were served to Spanish conquistadores, and steaming was introduced as the cooking method. Tamales vary in size, flavor, filling and wrapper, depending on the resources available, but the laborious process remains one reason they are dedicated to special occasions.

One shortcut is to buy ready-made scratch masa from authentic tamale crafters, like The Tortilla Lady, where Ramirez makes tamales year round. “Why tamales?” asked co-owner Mike Konefal, “Because people love them. Stock your freezer with our tamales. They’re always available.”

Konefal’s first business venture, Rising Hy Specialty Sauces, began in 2005 in his final year at Northern Arizona University. As a joke, a childhood friend gave him a hot sauce kit, and his first fiery efforts yielded a habanero sauce. He was hooked. Now, a shelf of handcrafted choices are offered, still made in small batches. Unlike most recipes, Konefal doesn’t use vinegar. “Vinegar overpowers, and we want people to enjoy the chili with the food.”

In 2009, Konefal partnered with Dawn Graham, and a couple of years later, they bought The Tortilla Lady, keeping the genuine product, the employees and the business rolling.

“Mike had the passion and heart, and I brought skills and initiative for the combined company to grow with our goals,” said Graham. “It’s been a hot mess and a good outcome.”

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