Family is the framework that makes the Flagstaff Roofing team the best in town
Written by Gail G. Collins
Family is legacy, and a legacy business undergirds and promotes its core principles—its values, its shared and meaningful goals as well as its character within the community. Such family mentorship designs the framework that allows an economic venture to pass from one generation to another.
This is the story of Flagstaff Roofing, which logs three generations since 1967. Jon and Calli Salcido celebrate this uniting of family and financial aims as patrons voted Flagstaff Roofing as our Best Roofer. It’s also a vote endorsing consistency and integrity for Calli’s father and grandfather.
When the Salcidos took over the reins 10 years ago, they rebranded the original business from Havasu Roofing to reflect its Flagstaff base. The couple worked diligently to respond rapidly to customers.
“People are complimentary about how prompt we are,” Calli said. “If they call today, we will be at their home within five days to survey the roof and have an estimate to them by the next day.” The quick reaction, quality service and word of mouth recommendations keep the business coming to Flagstaff Roofing.
Read more: Best of Flagstaff 2023Honesty is the watch word in an industry that harbors its share of storm chasers. After a gale or blizzard, roof sellers often come knocking on doors, offering free inspections and creating anxiety for homeowners. They offer free roofs through insurance claims, drumming up business. So how does a customer get a straight answer on whether someone actually needs a new roof?
“I don’t see a roof,” Jon explained, “I’m not a corporation going door-to-door looking for hail damage. I give an honest opinion about whether a roof needs replacement. And if it does, we give the customer a good price—as low as we possibly can.”
Jon advises people to go local and hire a company with a stake in the area. He advises against feeling bullied to sign a contract on the first contact. And there are genuine concerns around hiring contractors from Phoenix. “They don’t know the codes required and so on for installing a roof in Northern Arizona,” Jon said.
According to Jon, a customer once received a quote for $16,000 to replace a roof from an out-of-town entity, but uneasy about the price, the man called Flagstaff Roofing for a second opinion. “We charged $7,000 to do the job. The storm chasers try to scare customers,” he warned.
Flagstaff Roofing has a family reputation in town and has earned community support. It is the first time they have invested energy in trying to earn the Best of Flagstaff title and are thankful for the win. “People have done a lot to help us to get here. We’re blessed to have what we’ve built together,” Jon said.
He credits Junior and his crew, which he claims is the best. “Together, we make it a good company.”
But family is the glue in a legacy business, like Flagstaff Roofing, where Jon praises Calli’s commitment. “She has been Employee of the Month for 10 years in a row.”
Legacy businesses stand the test of time and act as cultural anchors, sources of town traditions and history. As Jon reminded, go local. BofFLG