A Family Recipe for Success:  Cedar House’s Legacy Continues

Flag LIVE! June 15, 2025

Written by Gail G. Collins

Legacy businesses are the mainstays of small towns. Flagstaff has a lengthy list of viable and award winning examples that are two and three generations deep:  Warner’s Nursery, Los Alteños Restaurant, Vickers Overhead Door, Frederick Fisher Jewelers, Cornish Pasty Co., Brandy’s Restaurant, Flagstaff Roofing, MartAnn’s Burrito Palace, and fortunately for us, many more.  Nurturing savvy and success, nuanced by upstart inspiration and innovation, such businesses preserve their ideals while pushing forward.

Regardless of the product or service, the succession of a business through a family member or an employee is balanced with financial health and sustainability, tax considerations and technology. This same practicality steers Cedar House Coffee Shop & Bakery to mentor the next generation and pass the baton.

“In taking over to lead the business, it’s important to respect and understand what makes Cedar House Cedar House,” said Megan, daughter of Wendy Kuek-Heng, who bought the shop in 2016. “Learning the values –community and quality—is massive, that and keeping those solid for our team and what can I bring to the table to help us flourish?”

Flourishing had its challenges in the initial days.  “We trained all our kids to drink coffee. Megan was 10 years old,” Wendy said with a laugh. The family had little industry knowledge, but a Los Angeles man, who was passing through town, provided compassion and competence. He observed and gave them a weekend crash course on coffee. “Overnight, we became coffee snobs, discerning, and the coffee business began.”

The traveling family from Singapore missed the flavors and products from Asia and Europe, and due to Megan’s food allergies, they became resourceful in crafting their menu. “We create our recipes from raw ingredients—a clean label, whole and natural with no artificial dyes. We serve what we feed our family,” Wendy explained.

All pastries are made on the premises. Wendy focuses on savory bakes, which include puff pastry filled with smoked ham, Swiss and sun-dried tomato pesto, roast turkey and provolone with vegetable and basil pesto, sausage with apple glaze and poppy seeds or spinach and creamy feta.

Megan is geared to sweets. Her flaky parcels are filled with layers of blueberries, classic apple with lemon drizzle, a pinwheel of peach or cherry, shaped into a delicate rose.  Try a blueberry cobbler muffin, cinnamon and walnut, or perhaps, a scone in cranberry and apricot with orange essence or a rich double chocolate, studded with choco chunks. Croissants, cinnamon rolls, loaves of lemon or chocolate banana compete with Belgian waffles, coffee cake and turnovers in the display case.

Cruffins are the latest invention for team of five bakers. “They are a good vessel—it allows us to experiment with flavors and fillings,” Megan said.

She began her culinary foray at a tender age and expanded her training through a pastry chef, where she also learned to temper, shape and sculpt chocolate. She sold the premium treats at private events, and bars are available at the Cedar House.

The coffee program is fueled by a local micro roaster, who curates a custom blend of beans, based on profiles and tasting notes. Standard drinks, like a latte, mocha, Americano and flat white, are on offer alongside chai and matcha lattes, Thai tea, and traditional espressos, cortados and macchiatos as well as flavored options.

When considering ideas, the mother-daughter team looks back to their heritage and tailors it to Flagstaff. A recent innovation, which reduces waste, is a nod to Asia. Coffee jelly—made with vanilla, sugar and gelatin—is added to drinks in a fashion similar to boba. “We express ourselves, and customers can challenge themselves,” noted Megan.

Cedar House’s catering angle is developing and customizable to order by phone. From NAU faculty or hospital meetings to church gatherings, school functions and weddings, they find insistent customers spread the word.

Cedar House is located in Sunnyside, historic in its own right with the commercial ventures of Velma Fanning. The risk-taker owned a number of businesses, including the building, where Cedar House stands today. “We’re glad to highlight this part of town and its injection of new businesses and champion her entrepreneurial spirit,” Wendy said.

A legacy business fosters its influences, tenets and contributions to benefit future owners and the wider public. Megan said, “With two generations now, the loyalty of customers shows we have an impact, and it’s an honor and privilege. My viewpoint has brought in a younger demographic.” Wendy added proudly, “They see her as fresh; they love her. It’s fun to be part of that legacy and love of community.”FlagLIVE!

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Hallmarks of Goodwill and Resiliency: Locals help buoy the restaurant community

Northern Arizona’s Mountain Living Magazine, June 2020

Written by Gail G. Collins

Finding stories of goodwill during such tentative times has not been difficult as communities have been supporting each other in newfound ways during the COVID-19 pandemic. The people behind these good deeds, however, have proven a little more difficult to pin down.  They are busy, making positive strides in any way they can. When they sit down to share stories of comfort and compassion, they talk about others. Jamie Thousand, owner of Satchmo’s BBQ, is fond of saying, “No one loves Flagstaff more than Flagstaff.”   That’s a strong statement about the real character of our mountain community.

Like many of his fellow small business owners, he received endless encouragement from others in the midst of lockdown. Weekly customers, who had forgone logging into Yelp when business was thriving, wrote rave reviews and hopeful messages.

“There has been a challenge around every corner and curve balls thrown at us,” Thousand said, “and we adapt as quickly as possible.”

With owners nowhere near in the clear yet, and the hopeful summer boom ahead, the waters are uncharted. Planning is tenuous and preparation is dynamic. More processes, more space, but less confidence.

Along the way, Zoom conference calls and text strands buoyed and informed restauranteurs. State, city and chamber members exchanged ideas on how to interpret loose re-opening guidelines and implement safe practices, like face shields over face masks to counter asthma or a hearing deficit to continue lip reading. Scores of accepted human behaviors no one had previously second-guessed needed to be considered, such as the potential risks of a self-serve soda station.

John Conley, owner of Salsa Brava and Fats Olives, coordinated a multi-party Zoom call to share ideas and exchange information on new protocols. Tinderbox Kitchen’s Kevin Heinonen, Oregano’s David Kennedy and Thousand began a discussion of vital topics, among those the issue of liability.

“Never before in my 32 years of cooking in this amazing mountain town have I witnessed such unification, a fellowship of sorts,” Conley said, “where restaurants united and embraced one another, when a true sense of ‘no one is left behind’ prevailed.”

The crisis brought forth clear priorities.

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